Leadership

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The business model and women James Damone worked for Google as an engineer from 2013 until a few weeks ago when he was fired for writing a 10 page memo criticising Google on a number of issues. The main one was that, in his opinion, citing principles of evolutionary psychology argued that women are unsuited to be good engineers because they are more interested in people than ideas. Couple that with the Facebook and Apple policy of offering to freeze eggs of female employees in an effort to attract more women into the workforce. The idea being that women could put of parenthood until their late 40s and thus have a longer career. Now think about the fact that women are paid, on average, 20% less than their male counterpart. In some instances the gap is way bigger. None of these lack any business sense but what they do highlight is women have a rough time of it in their career paths. Why? Has it got to do with women and wanting babies. No. It has to do with innovation. In business we all learn that innovation and sales equals success. We must innovate to survive and grow. The business graveyard is full up with good companies that failed to understand this or to act. So, for a business to weather the storm of longevity it must change. Yet the whole business model, the way we do business, the template that we all work to, has not changed in hundreds of years. Some tinkering around the edges has occurred: flexitime, work-sharing, crèches at work etc. but by in large we have failed to innovate the very system that we all work to. Fifty percent of the workforce is female yet the system is still based on the model that men do the work and women work for a few years and then start a family. They get paid less because of the understanding that they will someday leave for parenthood. The system, as we now have it, does not base women in the centre of our work force. Women should not have to choose between parenthood and a career, it should be possible to integrate the two. Our business model is outdated and needs a twenty first century response. Freezing eggs is not innovative, it is a self absorbed , badly thought answer that puts the organisation first and parenthood a poor second. All this from companies that strive on innovation. Pity they did not have their thinking hats on when they came up with that Orwellian idea. It is because women are not centre stage that we get the Damone view as mentioned in my first paragraph. It is not up to women to solely come up with the answers. It is up to businesses to innovate here. Imagine a business model where 100% of the workforce is included in the business system. To companies big and small, to communities and organisations it is time to innovate, sell us the idea and thus succeed.

What does it mean to be in business by Dermot McKinney Why are we in business? Is it for the money? It is something to do? Is it for the customer? Is it for our own ego? There is a lot of rubbish published about customers and how do we win them...the magic formula is printed below for you...Yes, you are surprised that A). someone has the magic formula and B). they are willing it give it way for nothing. Wrong, you see there is no magic formula, no magic algorithm ( people are too complex for that)... the true magic is in its simplicity. (extract below is from part of my business presentation series) The essence of business. What is business? Before we define business we need to know …. How long we want to be in business... Is it 5 years Or 50 years ? Only by knowing that can we formulate our Vision, Mission statement ,Policies, Strategies. Selling a product or service is an art, a science it is analysed with consumer modeling. Solving complex business problem performance metrics sales process pipeline management tools marketing messages sales training manuals..................... of SOR,B2B,B2C,B2G,C2C,The 4 P's,The 4 C's,PLC Curve Customer adoption process,Maslow,PEST. All we want to know is What makes a customer decide? We have data streams and people with MBAs telling us what people want. But what do people really want and how do people really act? Here is the formula: People buy from people. People buy from emotion and not from logic. It is the experience. It is the experience the customer feels that they have had that will draw them back to buy again and to tell others. So, whereas computers churning out data can give you 20% of the answers 80% will be found by being on the shop floor not in front of a computer screen... Consumer science is important but it has its place. At the end of the day... the bottomline is... People buy from emotion and not from logic, People buy from people & It's the overall shopping experience. Is that simplistic? No, but it is that simple