The US election 2016.
I have predicted many events in the past number of years. I saw the 2007/2008 financial coming and recorded the fact at the time. I noted the Brexit and Cameron's resignation in a twitter feed before the event. Now how about the US election. The way I see it for Clinton it is all hers to win or lose. A damaging Wikileak expose, the FBI coming up with new email allegations or another medical problem could see her lose. On the other hand, if she keeps going the way she is, she will win the College vote and become a one term President. I doubt if she will be a strong President. The Republicians will keep at her, they need to win the next Presidental election, in 2022, at that stage they will be out of the White House 15 years. However, this time round Trump will win the popular vote but that is not enough to get into the Oval office. As for the incumbent, Barack and Michelle are set to divorce within 18 months.
What is leadership?
There are two people in your life that can ruin it.. a bad boss and a bad spouse. OK, that may sound a bit of a frivolous remark keep it in mind.
Any fool can try to be a leader. There are many many leaders out there and many styles of leadership. I am not going to talk about leaders or styles or how some become leaders even though they have no talent for it. I want to concentrate on great leadership. This is sadly lacking in our world today. Be it business or in politics: business schools churn them put by the thousands every year. This just goes to prove you can train anyone to be a leader but to be a great leader you either have it or you haven’t.
But have what? Again not trying to be frivolous, if I need to explain it to you, you do not process it. But just for the record here is my list as to what makes a great leader. These traits must be present in equal measure but weighed out differently depending on the circumstances…the great leader will know how and when to apply each one and in what measure. Greatness in leadership is:
Having Integrity and accountability
Being passionate, conscientious and obsessed
Possessing cold logic
Being able to analysis data impartially
Judging with experience
Inspiring, empowering and trusting others
Being emotional stability
Being a decision maker, courage
Being willing to learn
Being a great listener
Someone who wants to lead but not egocentric
Being able to plan, lead, organise, control motivate and achieve
………..And knows when it is time to leave the stage.
This is not easy and not everyone has all of these characteristics but that is what sets a leader apart of a great leader… which one are you?
What does it mean to be in business by
are we in business? Is it for the money? It is something to do? Is it
for the customer? Is it for our own ego? There is a lot of rubbish
published about customers and how do we win them...the magic formula is
printed below for you...Yes, you are surprised that A). someone has the
magic formula and B). they are willing it give it way for nothing.
Wrong, you see there is no magic formula,
no magic algorithm ( people are too complex for that)... the true magic is in its simplicity.
(extract below is from part of my business presentation series)
The essence of business.
What is business?
Before we define business we need to know ….
How long we want to be in business...
Is it 5 years
50 years ?
Only by knowing that can we formulate our
Vision, Mission statement ,Policies, Strategies.
Selling a product or service is an art, a science it is analysed with consumer modeling.
Solving complex business problem
pipeline management tools
sales training manuals.....................
SOR,B2B,B2C,B2G,C2C,The 4 P's,The 4 C's,PLC Curve
Customer adoption process,Maslow,PEST.
All we want to know is What makes a customer decide?
We have data streams and people with MBAs telling us what people want.
But what do people really want and how do people really act?
Here is the formula:
People buy from people. People buy from emotion and not from logic. It is the experience.
It is the experience the customer feels that they have had that will draw them back to buy again and to tell others.
So, whereas computers churning out data can give you 20% of the answers 80% will be found by being on the shop floor not in front of a computer screen...
Consumer science is important but it has its place.
At the end of the day... the bottomline is...
People buy from emotion and not from logic, People buy from people & It's the overall shopping experience.
Is that simplistic?
No, but it is that simple